Jamie Bond is one of the founders of RUX, the Squamish, BC-based innovative gear storage brand. In this conversation, we learn about how he and his team took RUX from an idea to a reality through a successful Kickstarter campaign. We dive into the do’s and don’ts of running a crowdfunding campaign, how to grow an early-stage e-commerce company and the importance of building a brand as well as innovative products.
