Kevin Carr is an author, educator, and co-owner of multiple fitness businesses and brands, including Mike Boyle Strength and Conditioning (MBSC) and the Certified Functional Strength Coach (CFSC) certification.

In this episode, Kevin joins Andrew Coates to have a candid conversation about the state of the fitness industry—and why, despite unprecedented access to gyms, information, and technology, the overall return on investment for public health remains shockingly poor.

Rather than blaming individuals, Kevin explores the structural, cultural, and experiential barriers that prevent people from engaging in fitness long-term, while also highlighting the renewed importance of in-person coaching, community, and practical strength training as we age.

In this episode, Kevin shares insight on:

• Why massive investment in fitness has produced minimal population-level health outcomes
• Why only 1 in 4 Americans have a gym membership—and why half quit within six months
• Common misconceptions about gyms and why many people find them intimidating
• How environment and culture shape whether people stay active or drop out
• The importance of community and support for long-term fitness adherence
• Why aging is not just an “old person’s problem”
• The idea of “aging milestones” where people quietly stop sprinting, jumping, or playing
• Underrated movement qualities that matter more as we age
• Why in-person coaching and gym attendance are seeing a resurgence
• Practical approaches to reducing injury risk through smarter training
• Why experience often matters more than credentials in coaching
• And much more

CHAPTERS

01:16 Fitness Industry Challenges
02:38 Making Fitness More Accessible
05:19 Creating a Welcoming Gym Environment
15:04 The Importance of Community in Fitness
23:53 Parental Expectations in Youth Sports
29:28 Strength and Conditioning for Career Longevity
34:32 The Impact of Modern Strength and Conditioning on Athletes
35:52 Athletes Advocating for Their Health and Longevity
37:13 Exercise Selection and Execution
40:56 Injury Prevention and the Benefits of Strength Training
42:18 The Importance of Lifelong Fitness
48:37 Personal Reflections on Fitness and Longevity
50:39 The Value of Practical Experience in Coaching
01:02:58 Upcoming Events and Resources

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