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2000 Books for Ambitious Entrepreneurs - Author Interviews and Book Summaries
405[Entrepreneurship] Content is King but Context is God | Jab Jab Jab Right Hook - Gary Vaynerchuk
May 1, 2023
This podcast explores the importance of context in publishing content and how it can affect its effectiveness. It emphasizes the need for content to be native to the platform and provides an example to illustrate its significance.
03:12
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Quick takeaways
- Content needs to align with the context of the platform or business to be successful.
- A nine-second forcing function trigger can double hourly productivity without relying on willpower or complex systems.
Deep dives
The Importance of Context in Content
Context is crucial for the success of content. If the context does not align with the platform or business, the content will fail. Each social media platform has its own language and content needs to fit the mold of that platform. For example, if a fitness channel suddenly reviews the newest iPhone without relating it to fitness, the content feels out of place and can have negative effects. However, if the context is provided by explaining how the new iPhone can help people become fitter with new apps and sensors, the content becomes relevant and meaningful.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode