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✨ SUBSCRIBE TO THE OVERPRICED JPEGS CHANNEL ✨ https://bankless.cc/jpegs ------ 🚀 SUBSCRIBE TO NEWSLETTER: https://jpegs.banklesshq.com/ 🎙️ SUBSCRIBE TO PODCAST: https://availableon.com/overpricedjpegs ------- Timestamps: 0:00 Intro 3:27 The Loyalty3.0 Thesis 8:16 From Consumer to Cultural Economy 16:49 How Adidas Is Making Wear-to-Earn Happen 19:44 The Most Valuable Node in a Network 23:46 Engineering Spaces and Building Communities 29:31 How Does "The Journey" Add Value to an Item? 37:08 The Game of Being a Fan 44:41 How the Schedule of Sports Benefits an NFT Program 48:03 The Intersection of Sports Betting and NFTs 49:41 Questions From the Audience 50:00 How Can The Token Concept Click for You? 53:24 Fungible v. Non-Fungible 59:51 The Web3 Onboarding Process for New Brands 1:06:00 Engineering Your Comms Plan (the Right Way) 1:11:51 What Makes Web3 Loyalty Programs Unique? 1:15:44 Adidas' Approach to the Metaverse 1:20:23 Adidas' Initial Launch 1:25:32 What Was the Internal Reaction to the NFT Program? 1:31:02 How Is Backlash Handled Internally? 1:36:09 Outro ------ Resources: Tareq’s Twitter: https://mobile.twitter.com/tincantab

Science Magic Studios Site: https://www.sciencemagicstudios.xyz/ ------ Not financial or tax advice. This channel is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This video is not tax advice. Talk to your accountant. Do your own research.

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#14 [JAB stories] La photo de rue, c'est de la vente