Our guest today is Tobias Boerner. Tobias is the Co-Founder at Wallet Ads, Appic and Admiral Studio. In today’s episode, we talk about Wallet ads, and how users’ history on the blockchain allows hyper-targeting of ads to them on web 3.  We talk about brands in the ecosystem that are leveraging this feature and we also talk about the potential for spam too.

For a peek into the future, check this episode out
https://mobileuseracquisitionshow.com/episode/blockchain-web3-tobias-boerner/

KEY HIGHLIGHTS
🧗  How blockchain aids performance marketing

📁 Wallet ids that make user id private

▶️ How are ads shown to different users

🧳What the user experience looks like

🍎Brands that are already a good fit for wallet ads

⛳️Tackling the risk of spamming

💰What the costs looks like when going for blockchain

🧨The risk of poor retention

🖥The scope for a backlash due to privacy concerns

Note:
Mobile Growth Lab
We wrapped up the Mobile Growth Lab where over 60 marketers, executives, product managers, and developers signed up to break the shackles of ATT's performance and measurement losses.  You can get access to the recorded versions of these sessions through our self-serve plan.

Check it out here: https://mobilegrowthlab.com/

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