Saeedreza Abbaspour discusses proven strategies for optimizing landing pages, maximizing conversions, and safeguarding subscriber integrity when building a high-traffic media publishing platform. 

Key timestamps

00:25 - Who is Saeedreza Abbaspour?

01:24 - Discussion on optimizing the customer acquisition funnel for a site with 100k subscribers with a goal of reaching 1 million.

03:19 - What typically happens after a user lands on the landing page from an ad click?

04:14 - What do you do to optimize that landing page?

10:23 - How customizable are the landing pages you build?

14:35 - With the free subscriber journey, how long do the campaigns typically last?

18:51 - What should be on an optimized checkout page?

22:51 - Intermission questions

26:40 - Transition to scalability and security of a high-traffic platform.

28:06 - Using WordPress for flexibility, and developer availability.

37:10  - Do you use plugins that are available or build your own?

38:08 - What form plugins do you use?

41:57 - What hosting do you recommend?

42:55 - How do you deal with bot attacks?

46:43 - Double opt-in vs. reCAPTCHA?

53:52 - Using ChatGPT to detect spam subscribers

57:13 - How long of email inactivity triggers subscriber removal?

59:06 - What key mistake do rookies make in building publishing platforms?

Show Notes

Refact

The Hustle 

The Daily Upsight 

Workweek

Advance Custom Field

reCAPTCHA

Newsletter Glue

Gravity Forms

WPForms

Cloudflare

WPEngine

Beehiiv

Substack

WooCommerce

Cloudflare Turnstyle

Guest

Saeedreza Abbaspour/@IAmSaeedreza

Refact

Host

Lesley Sim: Twitter / Website

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