Sticky Building a scalable media publishing platform with Saeedreza Abbaspour
Saeedreza Abbaspour discusses proven strategies for optimizing landing pages, maximizing conversions, and safeguarding subscriber integrity when building a high-traffic media publishing platform.
Key timestamps
00:25 - Who is Saeedreza Abbaspour?
01:24 - Discussion on optimizing the customer acquisition funnel for a site with 100k subscribers with a goal of reaching 1 million.
03:19 - What typically happens after a user lands on the landing page from an ad click?
04:14 - What do you do to optimize that landing page?
10:23 - How customizable are the landing pages you build?
14:35 - With the free subscriber journey, how long do the campaigns typically last?
18:51 - What should be on an optimized checkout page?
22:51 - Intermission questions
26:40 - Transition to scalability and security of a high-traffic platform.
28:06 - Using WordPress for flexibility, and developer availability.
37:10 - Do you use plugins that are available or build your own?
38:08 - What form plugins do you use?
41:57 - What hosting do you recommend?
42:55 - How do you deal with bot attacks?
46:43 - Double opt-in vs. reCAPTCHA?
53:52 - Using ChatGPT to detect spam subscribers
57:13 - How long of email inactivity triggers subscriber removal?
59:06 - What key mistake do rookies make in building publishing platforms?
Show Notes
Guest
Saeedreza Abbaspour/@IAmSaeedreza
Host
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