The Philip Duff Show #132, Edmund Weil, co-founder, Nightjar, Oriole and Swift bars, London
Oct 13, 2025
Edmund Weil, co-founder of renowned London bars Nightjar, Oriole, and Swift, shares his journey in the hospitality world. He discusses the importance of authenticity in agave spirits and recounts how a professor sparked his love for tequila. Edmund reveals insights on cocktail artistry from Marian Beke, emphasizing creativity and presentation that transformed London's bar scene. He also reflects on the challenges of staffing post-Brexit and innovative business strategies during tough economic times, all while planning for future expansion.
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How Nightjar Found Its Game-Changer
- Nightjar began after Edmund and Roisin met Marion during a cocktail course and invited him to join their project.
- Marion’s arrival transformed their menu and guest experience, unlocking the bar’s signature style quickly.
Pre-Plan For Early Losses
- Secure low rent or long rent-free periods before opening to create margin for experimentation.
- Assume early losses and build cash reserves so you can stay true to your concept through slow months.
The Whale-Skin Cocktail That Alarmed Police
- Nightjar served a cocktail called “Moby Dick” made from an ingredient Marion bought in Tokyo that was believed to be whale skin.
- The Metropolitan Police wildlife crime unit seized it and interviewed staff, later finding no whale DNA.
