Ian Rogers, Chief Experience Officer at Ledger, previously excelled at LVMH and Apple Music, where he bridged the gap between music and technology. In this chat, he dives into the importance of self-custody for crypto assets and the launch of Ledger Stax, a new generation of hardware wallets. He discusses the ease of use customers crave, the evolving landscape of digital security, and how this upcoming bull market feels different. Ian also reflects on his journey from music innovator to tech leader, highlighting the crucial role of trust and authenticity in the crypto space.
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Early Fusion of Music and Tech
Ian Rogers began collecting records at age five and was exposed to both music and early computing in childhood.
He combined these interests into pioneering digital music projects before ultimately launching Apple Music.
insights INSIGHT
Digital Ownership Needs Security
Digital ownership is inevitable and demands robust security to protect it.
Hardware wallets like Ledger provide a secure environment that phones and laptops cannot offer due to increasing vulnerabilities.
question_answer ANECDOTE
Taking Risks Led to Innovation
Ian Rogers took career risks early by joining startups like Winamp despite peers' skepticism.
His willingness to believe in visionaries led him from Sony to startup success and ultimately Ledger.
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Ian Rogers is the Chief Experience Officer (CXO) of Ledger, the world-leading crypto and NFT hardware wallet manufacturer. Ian has spent his career exploring and innovating at intersection of music, artists, and technology.
Prior to joining Ledger, he spent five years as Chief Digital Officer at LVMH, where he was responsible for building group-level digital excellence and accelerating digital transformation for LVMH maisons. Ian is also renowned for his work in the music industry, where he was the CEO of Beats Music and GM of Music at both Apple and Yahoo!.
Ian Rogers also built some of the earliest music-related websites in the early 90s, including Winamp.com, and has been working with Beastie Boys since 1993.
In this conversation, we discuss: - Self custody - Ledger Stax launch - New generation of hardware wallets - The need for clear signing - Increasing ease of use - The upcoming bull market, and what's different this time around - Ledger's transactional business - Launching Apple Music - Working at LVMH - Identifying trends + culture
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