ON TODAY’S EPISODE:
Connecting with C-level executives can be intimidating for customer success managers, but it's an essential skill for success. In this week's episode of Impact Weekly, Johan and Lincoln offer valuable advice on how to approach executives confidently and effectively. They discuss the importance of preparation, understanding executive goals, and finding power in positioning, as well as creative strategies for handling objections and leveraging social proof. Tune in to learn how to connect with C-level executives and get their attention.

THIS WEEK’S QUESTION:
“My head of customer success is asking me to engage with C-level executives on the customer side and I have a hard time getting through to them, not to mention getting them to listen to me. Any advice?”

TOPICS BEING ADDRESSED:
* Strategies for connecting with C-Level Executives
* The proper positioning and preparation before meetings with C-Level Executives
* The importance of Objective Confidence

QUOTES:
Lincoln Murphy (05:00): “It all starts with how you approach the executive”

Lincoln Murphy (07:17): “Objective confidence is this process where we kind of analyze our personal professional traits”

Johan Nilsson (11:50): “We need to understand the real purpose why our head of customer success has asked us to engage with the C level”

Lincoln Murphy (14:38): “To get [the C-Level Executive] to pay attention to you, understand what they're trying to accomplish”

Lincoln Murphy (16:48): “You can lean on other people inside of your company to help you”

Lincoln Murphy (18:17): “We need to set aside time to prepare for meetings”

Do you want more of this? Check out Impact Academy for interactive Customer Success training programs. https://www.impactdemy.com/

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