The Workwomb Podcast Ep 24 đ Contagious Biz, Virality and Why Things Catch On (Contagious by Jonah Berger Book Review)
Can you make something go viral? Letâs talk about itâŚ
Todayâs episode is a juicy book-club-meets-marketing-masterclass moment inspired by my latest read, Contagious by Jonah Berger. This one was originally for my Elevated Mastermind babes (yes, we have a book club because I'm obsessed with #AlwaysLearning), but the takeaways were too good not to share. Think: virality explained, minus the gimmicks, plus essential oils and metaphorical $100 steaks.
So if youâve ever wondered why some ideas spread like wildfire and others fizzle outâand how to ethically, soulfully create something worth sharingâletâs dive in.
Iâm riffing on:
- What âsocial currencyâ really means and how to make your brand something people want to associate with. (7:58)
- How triggers make your biz top of mind + tip of tongue. (18:21)
- Why âWhen people care, they shareâ is your new marketing mantra. (28:33)
- What public visibility has to do with virality (and how to make the intangible feel tangible). (37:20)
- How to create actual practical value, not just more noise. (44:29)
- Why stories are the Trojan horse of content that actually converts. (51:13)
From emotional storytelling to strategic brand partnerships, weâre unpacking Jonah's six steps that make things contagious and how to apply them without selling your soul to the algorithm.
This isnât about going viral just for the likes. Itâs about making your message matter, helping your people feel something, and showing up in a way that sticks.
Grab a cozy bevvy, crack open your notes app (or your fave pen and paper), and letâs goooo.
Mentioned In This Episode:- Contagious: Why Things Catch On by Jonah Berger
- Ep 12 ⨠How to Go from $40k Months to $0k Months in 10 Easy Steps
- Ep 4 đ§ The Four Types of Buyers and How to Speak to Them
- The Elevated Mastermind Circle
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