

Ep 721: Inside Zapier's AI Transformation
Organizations face a critical AI inflection point: the pressure to implement quickly conflicts with uncertainty about the right approach. While some companies are still cautiously experimenting with basic AI tools, others have fundamentally reimagined how work gets done. What separates the companies achieving remarkable results from those stuck in endless pilots? Often, it's not the technology itself but the culture and approach to adoption.
So how exactly are companies at the cutting edge getting to the cutting edge?
My guest this week is Brandon Sammut, Chief People Officer at Zapier. Ever since Zapier's"CEO issued a 'Code Red" on AI back in March 2023, Zapier has been undergoing an AI transformation in every part of its business.. In our conversation, Brandon shares how their AI strategy is boosting both productivity and employee engagement, why and how every new hire must demonstrate AI fluency, and why it is critical to keep the human touch in talent acquisition and throughout the employee journey.
In the interview, we discuss:
- Competing in an AI-first world
- AI is a tool, not an outcome in itself.
- AI in People Operations
- Increasing personalization and connection in talent acquisition
- Understanding the moments that matter
- Using the human touch as a competitive advantage
- The critical importance of psychological safety and experimentation
- Why culture beats skills
- The four levels of fluency in Zapier's AI Fluency Framework
- Bias & ethics
- Where is AI transformation heading, and what will the future look like
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