Lucia Aguilar is the founder of the influencer marketing agency Tatam Digital.
In today’s episode we talk about her approach to influencer marketing, how influencers and audiences might not be who you expect them to be, the challenges of measuring influencer campaigns - and much more.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/influencer-marketing-lucia-aguilar-tatam-digital/
KEY HIGHLIGHTS:
📚 Picking the right influencer for a brand.
👨👩👧👦 Why the audience matters more than the influencer.
🧶 The endless categories of influencers in the digital world.
📋 How much control is exerted when directing influencer campaigns.
📮 What does the testing process look like in influencer campaigns?
💳 When to hire an agency to manage influencer marketing.
The measurement challenges involved with influencer marketing.
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The Mobile User Acquisition Show