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107. How To Build A VC Backable Gaming Business In India?
Jan 9, 2024
Vivek Ramachandran, early-stage investor at Matrix Partners, discusses the potential of the Indian gaming market, growth of the media and entertainment sector, rise of mobile gaming, challenges and opportunities in game development in India, talent ecosystem, importance of quality and cultural context in game design, and valuable insights for game developers and investors.
42:18
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Quick takeaways
- Developers in India should focus on creating high-quality games that meet global standards while considering the specific preferences and cultural context of the Indian audience.
- Indian game developers have the opportunity to build profitable businesses and make a significant impact in the gaming industry by leveraging their cultural insights, grassroots-level engagement, and deep understanding of Indian gamers' preferences.
Deep dives
Opportunities in the Indian Gaming Ecosystem
The Indian gaming market offers a unique opportunity for game developers, with its large consumer base and appetite for content. The talent pool in India is evolving to be globally competitive, particularly in areas such as game design, concept art, and production. While there are still gaps in experience and expertise, Indian studios have the advantage of a cost-effective production pipeline and the ability to take multiple shots at the target. It is important for developers to focus on creating high-quality games that meet global standards, while also considering the specific preferences and cultural context of the Indian audience. Distribution and marketing strategies should be carefully tailored to reach and engage Indian players effectively. Ultimately, success in the Indian gaming market requires a thoughtful approach to game design, localization, and distribution.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode