What's Old Is New Again: The Circularity Tech That's Reshaping the Fashion Industry

92 million tonnes of clothes end up in the garbage every year. That's more than one full dumpster truck every second. The fashion industry has long been built on a model of planned obsolescence: each season new styles pushed out the now arcane pieces from last year. Except, with the rise of fast fashion, seasons are compressed into weeks, at times days. As these companies push out new product, generally low quality, designed to be destroyed, we need to get rid of the old. Hence, 92 million tonnes of waste, every year.

Re/Curate is combatting this cycle of waste through providing brands the technology to verify and re-sell clothes under their label on their own digital platforms. They work with top brands like Steve Madden and Outerknown to securely re-sell items that they've vetted on the brand's own platform. Effectively, this means when you buy something new you have a fair sense of what its value will be when it's resold, sort of a baked in discount if/when you decide to move on from the product while opening up the brand to customers who may not be able to afford a new purchase but love the brand. 

How is this different from your normal re-sale platform, or thrift store for that matter? Tune in to find out!