Love Your Work Tucker Max
Tucker Max, a New York Times bestselling author and founder of Book in a Box, shares his insights on book marketing and writing. He discusses the psychological differences between web content and published books, emphasizing the importance of strategic positioning. Max breaks down the art of crafting good book titles versus clickbait, and how personal fulfillment plays a role in creativity and social media dynamics. He also highlights how his business helps transform knowledge into engaging books for those who struggle with traditional writing.
01:12:11
Effective Book Titles
- Craft book titles that are easy to say, convey authority, and hint at the content.
- Ensure the subtitle clearly describes the book's purpose for better recommendations.
Double Double Title Flaw
- Cameron Harold's book "Double Double" suffers from a poor title that hinders recommendations, despite its valuable content.
- Tucker Max suggests republishing with a clearer, more descriptive title.
Book Positioning Process
- Define the specific, measurable results you want from your book before writing it.
- Identify a niche audience and focus on the valuable knowledge you can offer them.
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Intro
00:00 • 3min
Transforming Insights into Engaging Books
03:21 • 2min
Democratizing Book Creation
04:52 • 20min
Scaling Insights: The Book for CEOs
24:40 • 4min
Strategic Positioning for Book Success
28:56 • 9min
Navigating the Digital Mind
37:57 • 14min
Navigating Chaos and Transformation
51:45 • 17min
Defining Success on Your Own Terms
01:08:33 • 2min
Maximizing Book Writing Potential and Personalized Recommendations
01:10:06 • 2min
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Tucker Max (@tuckermax) is best known as a self-proclaimed "asshole." He has written three NUMBER ONE New York Times best-sellers, including "I Hope They Serve Beer in Hell." He is only the third writer EVER to have three books on the nonfiction best-seller list at the same time.
Tucker is a book marketing GENIUS, and it shows in this interview. Since I've been trying the crack the positioning code for a new book lately, it was such a privilege to get Tuckers insights on what makes a book successful.
As Tucker will dissect for us, there's a big difference, psychologically, between an article someone will click on and read on the web, and a book that they will dig into their pockets to pay for. It's absolutely essential to understand this if you plan on writing a book.
By the way, this psychology is relevant to the conversation I had on episode 21 with Nir Eyal: just think of how differently Facebook would be designed if you were PAYING for it!
Anyway, Tucker is using his book marketing Jedi-mind tricks to run a really exciting new business called Book in a Box. They help you take your knowledge, and turn it into a book. It's not ghost writing, which we'll get to in the interview.
Amongst many things, Tucker will dissect for us the difference between a good click bait title, and a good book title, how to feel fulfilled in your life to break free of social media, and how Hillary and Trump brilliantly "flip the frame" on each other.
In case you couldn't tell by now, this episode is more NSFW than usual. Enjoy it with your headphones on.
Sponsors Treehouse: http://kadavy.net/treehouseAudible: http://kadavy.net/audibleActive Campaign: http://kadavy.net/activecampaign
Show notes: http://kadavy.net/blog/posts/tucker-max-podcast-interview/