Frictionless Growth Marketing 45. Factors that influence your customers' success you need to be aware of
We all want the people we serve to be successful. However, there are other customer success factors that influence the outcomes of both your team and your customers -- that have nothing to do with the products, services, and experiences you deliver. And those factors have to do with their differences. Unfortunately, the differences of people on your team and the customers you serve, can cause them to get different results from those in "dominant" groups.
I cover what the most common differences are that can have a negative impact on your customers' success, why, and how you can go about closing the gap to support everyone you serve, so they can thrive.
I'm hosting a live workshop to help you identify and address these factors on Friday, February 24 at 12pm EST. It's called:
How to Build Experiences That Make Underrepresented and Underserved Talent Consumers and Talent Feel Like They Belong.
Get registered here at www.listentothem.co.
I'll send you the replay even if you can't attend live.
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Links mentioned in this episode:
Racial Bias in Healthcare study
Sephora Racial Bias in Retail study
VC's investment in women and minority owned startups - Diversity VC Data