Chernoff Newman CEO David Campbell, head of one of the US’s more successful regional agencies, discusses his firm’s integrated approach – employing public relations, advertising, digital media and public affairs – to solve unique client challenges across many industry sectors, government and education. In our conversation we touch on agency growth, how technology and AI are changing the firm’s work, and the challenges of navigating brands in today’s politically charged world as we reflect on Cracker Barrels’ attempt to modernize its brand and other events.
