Lennart Nacke is a professor at the University of Waterloo who specializes in gamification and UX Design. Nadia’s interview with him explores the differences between traditional game design and UX gamification, the profile and attributes of a UX game designer, and tips on how to effectively incorporate game elements into UX design.

Here’s a look at our discussion:

1:00 : What Lennart has been working on recently
5:00 : The differences between traditional game design and UX game design
16:02 : Faux gamification in digital products & gamification tips for designers
25:50 : Incorporating gamification into design across different demographics
34:42 : Lennart’s upcoming classes & speaking engagements
36:11 : How to get in touch with Lennart

Links mentioned in this episode:

Jen Pollock Michel - Why Does Time Management Make Us Time Anxious?