030: Marketing a Wildlife Park Through a Disaster with Sara Ang

Apr 4, 2022

01:03:22

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Episode notes

In this episode of The Remarkable Project Jay speaks with Sara Ang, Director of Sales and Marketing for Australian Wildlife Parks, about the value of ‘what if?’ moments, the role of community figureheads, and it’s the most testing of times that typically offer the most meaningful perspective.

Sara Ang is a passionate and highly connected marketing professional with extensive international experience across the tourism and leisure industry.

She was named Western Sydney Executive Woman of the Year in 2021 and since 2017 has headed up the sales and marketing function for Australian Wildlife Parks, a group which operates and manages parks and brands including Featherdale Sydney, Mogo Wildlife Park and Hunter Valley Wildlife Park.

Prior to this post, Sara worked for Village Roadshow Theme Parks for almost a decade, developing deft skills in relationship management, customer service, leadership, and all areas of brand management and experience marketing.

An expert communicator and negotiator, she speaks Mandarin Chinese, Cantonese and Indonesian, and is an accredited Japanese to English translator to boot.

Three Remarkable Quotes

“Your staff are your greatest advocates, so you want them to have a great day at work.”

“They have actually proven to themselves what they can achieve by just purely surviving, and now they’re going to use that potential that they see in themselves.”

“We really can’t forget the gratitude that we have for our customers, and that applies to every business.”