Social Pros catch up with QVC’s Head of Social Media Marketing Heather Brinckerhoff to talk community management, content auditing, TikTok and much more!

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

Full Episode Details

QVC’s Heather Brinckerhoff chats about content auditing, social media community management, and more on the Social Pros podcast.

In this episode, Heather shares some invaluable tips on how to draw in potential customers and keep them interested in your products.

Heather explains that content auditing is a huge part of QVC’s strategy to keep content relevant and resonating with its audience. Tune in today to hear why content auditing is so important, Heather’s advice for making your content go viral on social media, details about QVC’s new TikTok strategy, plus so much more.

In This Episode:

02:31 – Heather gives some insight on QVC and its social media output
04:33 – Heather explains what she oversees as QVC’s Head of Social
05:24 – A breakdown of the demographic QVC appeals to
06:08 – Heather outlines QVC’s social media strategy in detail
07:25 – How the global team keep up with conversation
09:02 – Heather explains how QVC coordinates partnerships and vendors
12:51 – How QVC use social listening
14:03 – Why QVC is always doing content audits
17:38 – Heather compares her role at QVC with her previous positions
19:44 – Heather reminisces over social media ‘misadventures’
23:27 – Where Heather found the best engagement for QVC’s April Fool’s joke
26:03 – Heather shares her views on whether you can predict viral content
30:38 – Why you need to know the customer’s experience of your company
32:40 – Heather’s tips for aspiring social pros

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Schedule a consultation with ICUC

81: Chocolate in Japan: From Paris to the Ogasawara Islands w/ Jeana Cadby