At a time when most newsrooms across the world are considering, studying and, in some cases, experimenting with generative AI, at least one publication has enthusiastically embraced the technology, building it into workflows and publishing "synthetic" content on the regular.
BusinessDesk in New Zealand uses ChatGPT and other AI models to augment what it’s serving up to subscribers, using the tech’s generative capabilities to both monitor news events and create content around them almost instantly. After launching AI-powered articles and summaries in the spring, BusinessDesk is going further, using it to summarize lengthy reports and assist in news gathering.
Matt Martel, general manager of BusinessDesk parent NZME, spoke to The Media Copilot about why the BusinessDesk newsroom jumped into the realm of generative AI so quickly, how it avoids the pitfalls of the tech without slowing things down, and the ways the company’s organizational structure made it so friendly to integrating GenAI into real-world workflows.
You can hear the full version of this PREMIUM episode of The Media Copilot by becoming a paid subscriber.
The Media Copilot is a podcast and newsletter that explores how generative AI is changing media, journalism, and the news.
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Music: Favorite by Alexander Nakarada, licensed under Creative Commons BY Attribution 4.0 License
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