TechCrunch Industry News Google denies AI search features are killing website traffic
Aug 8, 2025
Google responds to claims that its AI search features are harming website traffic, asserting that only a few sites are affected. The discussion delves into how user behavior is shifting, yet overall organic click volume remains stable. It highlights the changing landscape for traditional web publishers as they navigate competition from newer content platforms.
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Google Claims Stable Click Volume
- Google says overall organic click volume to websites is relatively stable year over year.
- It also claims average click quality has slightly increased.
The 'Some' Caveat Matters
- Google admits user trends shift traffic to different sites, reducing visits for some and boosting others.
- The company does not disclose how many sites gain or lose, making the claim vague.
Users Start On Social Platforms
- Young users often start searches on TikTok and Instagram instead of Google Maps or Search.
- This behavior shifts discovery away from Google and toward social platforms for many queries.