Another week, another best bits of The Filter Koffee Podcast. This week Karthik is joined by Founder & Creative Head of Tiqui-Taka, Jigar Fernandes and Partner at IDEA-RS, R.Sridhar. In the first half of the show, Jigar talks about the famous Ambuja Cement ad featuring The Great Khali and explains the journey of an idea. In the second half, Sridhar discusses how to brainstorm more effectively as a team. Tune in.

Listen to Jigar's episode here - https://ivm.today/TFK-07 Listen to Sridhar's episode here - https://ivm.today/TFK-24

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Journey Of An Idea with Jigar Fernandes & R. Sridhar