With 30 episodes under our belt if feels like the right time to get another client perspective on all things new business and the client and agency relationship.
Our guest this month is Julia Howe. Julia has enjoyed a globetrotting career on both sides of the client and agency fence, and is currently EVP and Co-Head of Global Marketing at 20th Century Fox.
Julia joins us from LA to share her first-hand experience of how agencies really can make a difference when prospecting, pitching and nurturing their client relationships.
Let us not assume that the agencies who are pitching for, or working with behemoth global accounts such as Fox are getting everything right! If ever there was an episode of Small Spark Theory to truly highlight now paying attention to the small stuff and focussing on performance improvement really counts – this is it.
As always we'll be giving away a copy of Julia's recommended read: Deep Work by Cal Newport. Just listen in to find out how to win.
Small Spark Theory: a marginal gains approach to new business and marketing