.Creating a distinctive workplace where everyone can thrive professionally and discover their purpose is what every employer brand must strive to achieve. The roadmap on doing such a noble goal is presented by the Founder and CEO of PH.Creative, Bryan Adams. Speaking to the People Strategy Forum, he talks about his Give and Get Approach, which could help employer brands go beyond traditional methods and bring out the best in everyone. He explains the three aspects of building a healthy workplace culture and the three layers of an effective employer brand strategy. Bryan also reveals why environmental responsibility is essential in building an authentic brand and how artificial intelligence impacts the employer brand space
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People Strategy Forum