Blur Founder: Why Optimizing for Creators is a Bad Strategy

In this episode of Empire, Pacman (Blur's founder) joins Jason and Santi to discuss how Blur, an NFT marketplace for professional traders, has revolutionized the NFT market. We discuss Blur's business strategy, vertical vs horizontal markets, the creator royalty debate, Blur vs OpenSea and more! This is one of my favorite episodes yet - Pacman is a giga brain.

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Timestamps:

(00:00) Introduction

(00:50) Blur’s Unique Design and NFT Strategy

(09:23) Incentivizing Liquidity vs Volume

(21:30) Blockworks Research

(23:05) Thoughts on Uniswap's NFT Strategy

(31:40) OpenSea’s Response to Blur

(40:30) Blur’s Airdrop Strategy

(47:55) Navigating Regulations

(49:30) Creator Royalties

(56:00) Blur’s Market Unlock

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Follow Pacman: https://twitter.com/PacmanBlur

Follow Jason: https://twitter.com/JasonYanowitz

Follow Santi: https://twitter.com/santiagoroel

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Resources

Blur

https://blur.io/

https://twitter.com/BlurCrypto

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Disclaimer: Nothing said on Empire is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Santiago, Jason, and our guests may hold positions in the companies, funds, or projects discussed.