How Better Creating built a 6-figure Notion template business
Apr 19, 2024
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Simon, founder of Better Creating, discusses transitioning from theatre to content creation, making money with small audiences, and the booming Notion template business. He talks about pricing strategies, platform risks, and the importance of diversifying income streams. The podcast also covers favorite books, YouTubers, and theater experiences.
Transition from theatre director to content creator led to accidental business evolution.
Monetizing YouTube content and digital products like Notion templates increased revenue streams.
Diversifying business opportunities and hiring generalists for efficient team dynamics are essential strategies.
Deep dives
Transition from Theatre to Content Creation
Simon discusses his transition from being a theatre director to a content creator. Due to the pandemic affecting live arts, Simon turned to content creation as a way to make use of his time. Starting with photography and a love for cameras, he began creating YouTube videos documenting his journey towards organization and simplicity, eventually leading to the accidental evolution of a business.
From Side Project to Business Venture
Simon reveals how his content creation journey unintentionally transformed into a business. By sharing his experiences and learnings in areas like organization and productivity, he found a way to connect with like-minded individuals experiencing similar challenges. Initially starting as a side project to share knowledge, his YouTube channel gradually evolved as he committed to providing valuable content to his audience.
Monetizing YouTube Content and Notion Templates
Simon shares insights on monetizing YouTube content and digital products like Notion templates. Starting with modest monthly earnings of around $2,000 through ad revenue and sponsorships, Simon expanded revenue streams by creating and selling digital products. His journey exemplifies the potential of offering niche products to a dedicated audience, emphasizing the value of authenticity and building a strong community for sustainability and growth.
Business Diversification and Digital Product Development
The podcast explores the importance of diversifying business opportunities to mitigate risks associated with relying on a single platform. The speaker discusses the significance of creating digital products beyond the current offerings to tap into new revenue streams. By venturing into AI agents and educational courses, there is a focus on enhancing value for customers through innovative products and services.
Strategic Team Building and Hiring Practices
The episode delves into the strategy of team building and hiring practices, emphasizing the value of hiring generalists over specialists in the initial stages of business growth. The discussion highlights the importance of defining core values to guide the selection process and ensure alignment within the team. Additionally, the speaker shares insights on creating a cohesive team dynamic by delegating tasks based on individual strengths and fostering efficient collaboration.
Simon is the founder of Better Creating, a business he started in 2020 geared towards simplifying productivity and finding the best ideas tools and tech to help people create the life they want. His YouTube channel has over 130,000 subscribers, where he makes tutorials, tech reviews and more. Simon is another creator who has gone deep on Notion, building a second brain and many other systems that he sells as templates. Today we’re going to find out what it’s like being a full-time creator and why the Notion ecosystem is booming still in 2024.
