Breaking Through in Cybersecurity Marketing Cyber CMO Confidential
We're excited to unveil our new segment, Cyber CMO Confidential, with Charles Gold, Chief Marketing Officer at ThreatConnect. This segment offers an inside look at the world of cybersecurity CMOs, featuring candid interviews with industry leaders who share their unique perspectives and insights. The co hosts and Charles dig into the challenges CMOs face in the fast-paced cybersecurity landscape and dissect the strategic decisions that drive success. Whether you're a new marketer or an aspiring CMO, Cyber CMO Confidential will provide inside knowledge straight from the experts. Tune in and discover what’s really happening in the C-suite!
[02:30] Introducing Cyber CMO Confidential:
Charles introduces the new segment, which will offer insights into the world of CMOs by interviewing industry leaders. The segment will explore the unique perspectives CMOs bring to the C-suite and the marketing challenges they encounter.
[06:00] The Importance of Understanding the CMO Role:
Maria and Charles explain how the segment will help marketers better understand and empathize with the CMO role, offering tips for managing and communicating effectively with CMOs.
[09:00] ThreatConnect’s Acquisition of Polarity:
Charles discusses ThreatConnect's recent acquisition of Polarity, highlighting its strategic value. He provides insights into the integration process and emphasizes the importance of cultural fit between the two companies.
[14:30] Managing the Integration as a CMO:
Why CMOs often play a key role in company integrations and how it aligns with their responsibilities as executive team members.
[18:00] Lessons Learned from Mergers and Acquisitions:
Charles discusses the challenges of sustaining momentum and ensuring successful integration post-acquisition. He shares his experiences and offers tips for maintaining team morale and alignment.
Key Takeaways
- New Segment Launch: Cyber CMO Confidential will provide a unique look into the minds of CMOs, offering valuable insights for marketers at all levels.
- Role of CMOs in Integrations: CMOs often wear multiple hats, contributing to corporate development and integration efforts following a merger.
- Sustaining Momentum: Keeping excitement and alignment post-acquisition is crucial for realizing the strategic value of mergers.
- Conference Strategy: Leveraging industry events like Black Hat can help maintain momentum and generate new opportunities.
About our guests:
👉Follow Charles on LinkedIn.
👉Learn more about ThreatConnect
Be sure to also follow our hosts on LinkedIn:
Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing, join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, or our podcast LinkedIn page, and keep up with us on Twitter.
See you in the next episode!