Brad Redding (Connect on LinkedIn and Twitter) and Thomas Slade (LinkedIn) discuss client-side vs server side tracking, user ID fingerprinting, and why why popular channels (e.g. TikTok, Snapchat, etc) and affiliates might not be ready for conversion API tracking (to help you reduce site speed).
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Show Notes:
(01:25) - Client-side tracking & fingerprinting
(05:10) - Server-side Tracking
(06:40) - GTM Server-Side container & why everything hasn't moved server-side
(11:40) - Real-time data processing constraints
(16:00) Black Friday Rate-limiting data constraints
(20:00) Undocumented benefits to client-side tracking
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Links:
https://www.getelevar.com/
Conversion Tracking Playbook