In this episode of Funds and Founders, we welcome back Justin, founder of Fantasy Elect, a cutting-edge political gaming startup. Justin dives into his journey over the past year, tackling fundraising challenges, optimizing user acquisition, and building a trust-driven remote team. Gain actionable insights on scaling a startup in the political arena and preparing for upcoming elections.

Learn how Justin:

Navigated fundraising in a volatile market
Tailored user acquisition for B2B and B2C
Leveraged strategic partnerships and VC relationships
Selected the best cities and events for growth
Pivoted from fantasy sports to political engagement
Fostered a remote team culture based on trust

Timestamps: 0:00 - Introduction & Year in Review

2:50 - Fundraising Challenges

5:32 - Choosing the Right City

9:04 - Fundraising Lessons

12:47 - Cold Emailing Strategies

15:09 - Current Fundraising Focus

16:53 - Event Optimization

21:25 - Ecosystem Insights

22:29 - Pivoting Customer Acquisition

24:32 - Early Lessons

25:44 - First Three Months vs Now

29:45 - Importance of Marketing

34:09 - Continuous Marketing & Feedback

38:24 - Planning for Elections

42:41 - Engagement in Off-Cycles

46:04 - Exploring New Marketing Channels

49:12 - Time Management

55:09 - Team Culture & Trust

57:06 - Remote Work vs In-Person

59:04 - Future Plans & Insights

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Navigating Fundraising and Growth in a Competitive Market 💰 | Justin Schoenfelder - E52