In this episode of Do This, Not That, host Jay Schwedelson welcomes bestselling author and StoryBrand founder Donald Miller, who shares how brands can clarify their messaging using story structure, the power of soundbites, and why customer-centric storytelling wins.

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Check out Donald Miller’s free website analyzer and more resources at storybrand.ai and storybrand.com. For questions or to connect directly, email DM@storybrand.com.

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Best Moments:

(00:35) Do you realize collectively his books have spent more than a year on the New York Times bestseller list?

(06:22) What is the mistake that brands make most often when they're trying to tell their story? What should they be doing instead?

(08:05) You need soundbites, and those soundbites need to be about your customer survival. They don't need to be about you.

(09:57) Kids love aquariums—they saw a 99% increase in sales when they put that soundbite everywhere

(17:06) Social proof is about showing you're good at getting people out of a hole—customers want to know if you care and if you're competent

(21:32) A good story is actually, it has a very succinct plot and a million subplots

(28:00) Take your domain, go to storybrand.ai, and for free, enter your domain into our website analyzer tool

(30:30) AI is the best thought partner I've ever worked with

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Shaar HaYichud (Mitteler Rebbe) 18: The Impossible Unity of Infinitude and Finitude at Each Moment