Big Technology Podcast Inside Google's Generative AI Reinvention — With Nick Fox and Liz Reid
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Aug 20, 2025 
Nick Fox, SVP of Knowledge and Information at Google, and Liz Reid, VP of Search, delve into how Google is reshaping search in the generative AI era. They discuss the integration of AI technologies, focusing on enhancing user experience while navigating trust and innovation. Key topics include the implications for publisher traffic, the evolution of online shopping, and the balance between summarizing content and preserving original sources. Their insights offer a glimpse into the future of information retrieval and the responsibilities that come with rapid AI advancements.
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Generative AI As Search's Core Shift
- Google views generative AI as a core, transformative technology for search and has been integrating it incrementally.
- They embrace early experimentation but prioritize careful, trust-preserving rollout before wide release.
Ship By Labs, Then Scale
- Roll new AI features gradually in labs and experiments to build confidence before full rollout.
- Use iterative user testing to decide when to expand availability rather than a binary ship-or-not approach.
Users Adopt Conversational Search Quickly
- AI mode shows early strong adoption with power users issuing longer, follow-up queries and exploring harder questions.
- Google is rapidly adding model and feature improvements (e.g., Gemini 2.5 Pro, Deep Search) to support that demand.
