3236: ThoughtSpot and the Rise of AI-Driven Decision Making

In this episode of Tech Talks Daily, I sit down with James Smith, who leads ThoughtSpot’s business across EMEA. With over 15 years in the analytics space, James shares how AI is shifting the way organizations use data, and why that change is not just about technology, but also about mindset and culture.

James explains how ThoughtSpot is helping businesses move toward a more autonomous model, where AI-powered tools handle repetitive queries and free up analysts for more strategic work. He shares how ThoughtSpot’s “Spotter” tool enables business users to ask and answer their own data questions, helping to reduce the bottlenecks that many central data teams face. But this isn’t about removing people from the process. It’s about enabling better collaboration between AI and human decision-makers, where transparency and context guide smarter actions.

We also talk about ThoughtSpot’s internal motto, “2% done,” and how that mentality drives continuous innovation. In a world that’s changing rapidly, it’s a reminder that staying curious, challenging assumptions, and building from first principles can unlock new levels of performance.

As demand for AI-powered insights increases, James highlights the growing importance of strong data foundations. It’s not enough to just add AI on top. Organizations need to invest in data quality, governance, and flexible platforms that support users at every level of maturity.

From enabling better business decisions to giving non-technical users easier access to insights, James offers a grounded view of what AI can really deliver today. If you’re working to build a data-driven culture, or looking to put more power in the hands of your teams, this conversation offers practical ideas to guide that transformation. How are you preparing your business for this shift in analytics? Let me know.