On this Friday edition of WHAT THE TRUCK?!?, host Malcolm Harris breaks down the biggest stories shaping freight right now — from layoffs and carrier consolidation to aggressive DOT enforcement and tightening compliance standards — before diving into two powerhouse conversations that deliver a true blueprint for brokerage success.
First up:
Malcolm is joined by Trent Tulloh, CEO & Founder of Forever Freight Broker, for a no-nonsense discussion on:
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Why relationships (not AI) are the future of brokerage
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How to build trust with carriers and shippers
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Training brokers the right way
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Why paying carriers fairly drives long-term growth
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What new brokers are getting wrong — and how to fix it
Then Malcolm sits down in-studio with Seth Shaver, EVP of Sales at Steam Logistics, for a candid conversation on:
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Grit, resilience, and longevity in freight sales
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Building winning teams and culture in tough markets
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Leadership lessons from scaling through multiple market cycles
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What young brokers must understand to survive and thrive
This episode is packed with real talk, practical insight, and hard-earned lessons from leaders who’ve lived the freight grind — not just talked about it.
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