Side Hustle School Ep. 3298 - STORY: Rehearsal App for Actors Earns $500,000
Jan 11, 2026
A radio host and acting coach creates an innovative app to help actors rehearse, raking in over $500,000. Frustrated with existing tools, he partners with a developer to bring Rehearsal Pro to life. Despite some launch challenges, the app sees over 162,000 downloads. Additionally, he expands into voice training, generating a yearly income of $200,000 from his projects. The journey highlights the importance of branding and leveraging entrepreneurial skills for success.
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Car Rehearsal Sparks App Idea
- David H. Lawrence recorded scene partner lines in his car using the iPhone Voice Memo app and found it lacked a repeat feature.
- He hired a developer on revenue share and launched Rehearsal Pro to solve that exact problem for performers.
Build For A Personal Pain Point
- Solve a specific, painful problem you personally experience to create a product people will use.
- Partner with developers on revenue share if you lack technical skills but have domain insight.
Launch Day Email Glitch Nearly Costs Momentum
- Rehearsal Pro launched as App Store App of the Day and hit thousands of downloads immediately but was blocked by Gmail's 500-email daily limit.
- They switched to GoDaddy for outgoing emails and the app eventually reached 162,537 downloads and about $500,000 in revenue.