Let's Talk About Brand Let's Talk About Brand with Melitta Campbell
As you may have noticed, I've been a bit focused on my Higher⚡️Voltage event lately. This week I am on our guest's podcast, The Art of Value Whispering, and she is on mine!
Today's guest is Melitta Campbell, aka the Value Whisperer, and she is going to be at Higher Voltage on 22nd January at Battersea Power Station in London giving attendees signed copies of her newest book, “Value Whispering: The Smarter Way to Market Your Small Business (that just happens to be brilliant for introverts)”.
We had a fantastic discussion today about how Melitta became the “Value Whisperer,” what value whispering even is, and how identifying as an introvert has played a huge part in her brand and business.
We also talk about Melitta's corporate background, the first incarnation of her own business, and how she realized she needed to shift direction. She now works with people who are doing their own thing in business for themselves (aka the Higher⚡️Voltage audience!), so we trace how she got there, the skills that she uses to help that audience, and my absolute favorite part, the personal gifts that she brings to that work that enables her to create such transformative results.
(And if you’d like your own free, autographed copy of “Value Whispering,” head over to my Higher⚡️Voltage event for solopreneurs at Battersea Power Station in London on 22 January, 2026!)
In this episode:
- Our conversation on her podcast, and what Value Whispering even is
- Her first book, “A Shy Girl's Guide to Networking”
- A career in marketing communications
- Leadership communication coaching & setting up a women's network
- The childcare conundrum
- Communication consultancy…and burnout (with a baby!)
- Coaching, and a sign from the universe (in the form of fellow female business owners)
- Finding her alignment 10 years ago
- The difference between handing someone a strategy and coaching them
- The importance of true inner value
- Energy management, self trust, and connecting the dots to find your value sweet spot
- How her personal brand and strong network kept her visible
- Shifting what she was known for (big to small)
- Alignment, boundaries, and staying open to evolution
- Introversion and confidence
- The importance of communication
- Marketing, and what’s usually beneath the issues therein
- “Confidence isn't knowing you can do something. It's trusting your ability to figure things out if it doesn't work out.”
- Melitta’s superpower: X-Ray Hearing!
- Melitta’s preferred way to get her brand out there
- The new book,“Value Whispering: The Smarter Way to Market Your Small Business (that just happens to be brilliant for introverts)”
Find Melitta:
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Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
Join us at Higher⚡️Voltage in London on 22 January 2026!
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Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
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