How to Develop Fluid Brands with Marty Neumeier

“Brands are not static anymore. They’re fluid.” As the Director of Transformation for Liquid Agency and the author of several books on branding including The Brand Gap and The Brand Flip, Marty Neumeierhas spent his career studying, speaking, and writing about the shifts in brand building, design thinking, and business strategy. I couldn’t wait to chat with Neumeier about all of this on this week’s episode of the On Brand podcast.

About Marty Neumeier

Marty Neumeier is an author, designer, and business adviser whose mission is to bring the principles and processes of creativity to industry. His series of “whiteboard” books includes The Brand Gap, widely considered the foundation of modern brand-building; Zag, named one of the “top hundred business books of all time” for its insights into brand strategy; and The Designful Company, a guide to building a culture of nonstop innovation. His latest book, The Brand Flip, lays out a new process for building brands in an age of social media and customer dominance.

In 1996, Neumeier founded Critique magazine, the first journal about design thinking. He has worked closely with innovative companies such as Apple, Netscape, Sun Microsystems, HP, Adobe, Google, and Microsoft to help advance their brands and cultures.

Today he serves as Director of Transformation for Liquid Agency in Silicon Valley, and travels extensively as a workshop leader and speaker on the topics of innovation, brand, and design. Between trips, he and his wife divide their time between California and southwest France.

As We Wrap …

Before we go, I want to flip the microphone around to our listeners … Recently past guest Dorie Clark tweeted out a link to her episode on rebranding from earlier this year — the third one ever in the history of the podcast. Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

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Until next week, I’ll see you on the Internet!

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