To be successful, advertisers need to ensure their ads are providing value to online web users—to be noticed, remembered, and engaged with, relevancy of the ad is key. Serving relevant ads that are related to a searcher’s current need or want are far more likely to capture attention than a "one-size-fits-all" approach. Learn more about Online Display Ads in this episode with Chris and Charles!
Source: https://moz.com/blog/click-through-rate-isnt-everything-8-actions-take-online-display-ads
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