Kyle Folk from Ground Truth Agriculture

Kyle Folk is the CEO of Ground Truth Agriculture.

Ground Truth Ag's solution will improve the process of obtaining and grading grain samples. This solution will enable farmers to view and maintain records of their grain quality in real-time, directly on the combine, and use that information to manage risk and increase income. This technology will eliminate discrepancies and save time and money for both farmers and the companies that buy their grain.

Takeaways

-Growing up in a farming family sparked an obsession with agtech

-Kyle's first business IntraGrain Technologies, the acquisition and learnings

-During an acquisition realize the importance of maintaining focus on running the business and not getting caught up in the acquisition process.

-The biggest challenge in agtech is addressing tech fatigue and platform overload among farmers by designing user-friendly platforms that can integrate with other tools.

-The current grading process is subjective and time-consuming, leading to inefficiencies and potential financial losses for farmers.

-Utilizing computer vision and AI to unlock value for farmers.

-Building a software + hardware business and the challenges behind that.

-How agtech companies find distribution and get in front of farmers.

Chapters

00:00 From Farming to Ag Tech: Kyle Folk's Journey

06:26 Lessons Learned from the Acquisition of IntraGrain

25:04 Challenges in the Grading Process

33:33 The Importance of Data in Grain Grading

43:02 The Potential Impact of Automated Grain Grading

Keywords

Ag Tech, agriculture, grain monitoring, grain grading, technology, acquisition, machine vision, AI, data fatigue, platform integration, ground truth, machine vision, grain grading, agriculture, AI, computer vision, customer support, ag tech, reputation