The reality of becoming an influencer

Being an influencer might sound like the best job in the world, but viral content creator Sid Raskind, who has over 4 million TikTok followers, says that it’s a lot harder than it looks. 

Think you’re financially inclined? Learn more about the reality of influencer life:

• A very small number of influencers earn the majority of money and views
• Black influencers are paid less than white influencers, and the racial pay gap might be worse for influencers than people in other industries 
• Are influencers actually earning money for their clients? 

Are you in an educational setting? Here’s a handy listening guide.

This podcast is presented in partnership with Greenlight: the money app for teens — with investing. For a limited time, our listeners can earn $10 when they sign up today for a Greenlight account.