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Jose Hernandez and Alan Angeloni discuss their journey into entrepreneurship, becoming social media gurus, building a successful financial education platform, and ultimately escaping Wall Street. They emphasize the importance of partnerships in achieving success and how working together can lead to greater opportunities and growth.
Jose and Alan focus on social media as their main marketing channel due to its wide reach and attention from the younger demographic. They explain the importance of leveraging social media platforms like Instagram to build a brand and engage with their audience. They highlight the need for consistency, value-driven content, and networking to grow their social following.
Jose and Alan acknowledge the challenges they faced, including navigating compliance issues, developing a content strategy, and managing their time effectively while working full-time jobs. They emphasize the importance of learning from mistakes, being adaptable, and understanding the dynamics of social media to achieve success in growing their businesses.
Jose and Alan reflect on their partnership, highlighting trust, shared passion, and willingness to provide value as essential factors for their successful collaboration. They mention the need for constant learning, testing new content, and staying engaged with their audience. While acknowledging the pressures and downsides of social media, they remain dedicated to their goals and excited about the future.
One of the main concerns with social media platforms is the lack of context and misinformation they can provide, especially when it comes to investing and financial planning. While it is beneficial that people are using social media to learn about these topics, it is important to be cautious of the unreliable and misleading information that can be spread by non-professionals. One challenge for content creators is balancing the pressure to cater to what people want to hear with the responsibility to provide accurate and helpful information. Social media should not be seen as a replacement for real-life financial knowledge and experience.
Being a content creator on social media comes with the challenge of receiving negative feedback and dealing with haters. It is an aspect that cannot be fully prepared for until one actually becomes a content creator. Negative feedback can be difficult to handle, especially when it outweighs positive feedback. However, it is important to remember that negative comments often say more about the person making them than the recipient. It is crucial to have confidence in oneself and focus on the mission and vision of the content being created. While it can be tough, learning to ignore unnecessary and unhelpful comments is key.
One of the major problems with current financial education systems is the lack of early and comprehensive education on finance. Many individuals reach adulthood without basic financial knowledge, such as doing taxes or opening investment accounts. While schools play a role in teaching finance, it may not be enough. Financial content creators on social media have taken up the challenge to bridge this gap, but they face the dilemma of providing valuable content without violating compliance rules or giving specific investment advice. Clear disclaimers and legal structures are essential to mitigate the risk of providing incorrect information or facing liability. Building brand ownership, diversifying traffic sources, and providing valuable and actionable content can help navigate the challenges of social media platforms.
On today’s Millennial Investing Rewind Episode, Robert Leonard chats with Jose Hernandez and Alan Angeloni about their journey into entrepreneurship, becoming social media gurus, building a successful financial education platform, and ultimately escaping Wall Street. Jose Hernandez is a former wealth manager for one of the largest firms in the world, who left that career behind to pursue his dream and passion. Alan Angeloni has built one of the largest financial social media accounts on Instagram, Financial Professional, and turned it into a successful and growing business.
IN THIS EPISODE, YOU’LL LEARN
00:00 - Intro
22:51 - How you can meet potential business partners.
32:29 - How to determine if someone is right for a partnership.
34:39 - The challenges of working with a business partner.
37:38 - How to build a large social media following.
37:38 - How to turn a social media following into a business.
45:54 - Mistakes to avoid on social media.
50:57 - How to deal with imposter syndrome.
And much, much more!
*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.
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