Finshots Daily Why Reliance wants a bigger slice of quick commerce
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Apr 30, 2025 Reliance is making a bold move into quick commerce, emphasizing speed and efficiency. The podcast delves into the complexities of this sector, contrasting traditional e-commerce with the demands of rapid delivery services. Challenges abound as the company navigates logistical hurdles and competitive pressures from international players. It’s not just about scale; effective execution is key to succeeding in this fast-paced retail landscape.
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Quick Commerce Is Logistically Unique
- Quick commerce differs fundamentally from traditional e-commerce in model and logistics requirements.
- It requires dense local networks, real-time order processing, and ultra-fast delivery within 30 minutes.
Mismatch Between Store Format and Needs
- Reliance's large-format stores are built for leisurely browsing, not rapid order fulfillment.
- Its team lacks the quick-picking skills needed for efficient quick commerce operations.
Reliance's Failed Dunzo Bet
- Reliance invested $200 million in instant delivery startup Dunzo in 2022.
- The partnership failed as Dunzo struggled with funding and operations, leading Reliance to write off the investment.