Let's Talk Loyalty #186: Loyalty Programmes as Media Owners (Short Summary Show)
Feb 14, 2022
06:16
In this short summary episode, I am looking back on a fascinating episode I conducted with Jonathan Hopkins of Sonder Media, all about the revenue potential for loyalty programmes to leverage some of their customer relationships and permissions as media channels.
From American Express to Virgin Australia, I learned about some of the incredible work that is being done to unlock the billions of dollars of media value that is often left untapped.
If you are not yet aware of the inherent media value within your loyalty programme, this episode will share insights on how these assets can be used for commercial gain.
Show Notes:
1) Episode #62: The Value of Loyalty Members as a Media Asset
2) Jonathan Hopkins, Founding Partner, Sonder