The Joe Rogan Experience

#1546 - Evan Hafer & Mat Best

Oct 7, 2020
Evan Hafer and Mat Best, co-founders of Black Rifle Coffee Company and veteran entrepreneurs, share their intriguing journey from military service to coffee mastery. They humorously contrast military life with coffee culture, recounting tales of expensive espresso machines and absurd military procurement. The duo dives into health and nutrition, advocating for personalized dietary approaches while challenging misconceptions about fats and processed foods. They also candidly discuss veterans' healthcare issues, emphasizing the need for reform and personalized support in navigating the system.
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ANECDOTE

Espresso Machine in the Middle of Nowhere

  • Mat Best recounts a story about a $50,000 espresso machine on a small military base.
  • He later discovered Evan Hafer had convinced the agency to buy it, highlighting Hafer's coffee passion.
ANECDOTE

Wasteful Spending on Armored Vehicles

  • Evan Hafer describes the government's wasteful spending on unusable up-armored vehicles in war zones.
  • He explains that their obvious appearance made them targets, defeating their purpose.
ANECDOTE

Inside an Armored Vehicle Under Attack

  • Evan Hafer shares his experience inside a level seven armored vehicle under attack.
  • He details the varying sounds of bullets hitting the armor and the secure feeling inside.
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