Edoardo Zegna’s Answer to Fashion Uncertainty: Radical Slowness

In the inaugural episode of The Luxury Minute by Jing Daily, Edoardo Zegna chronicles his personal trajectory as chief marketing, digital, and sustainability officer at ZEGNA. As a fourth-generation member of the founding family, Edoardo reflects on how the Milan-based fashion house is doubling down on his great-grandfather’s legacy, transforming Oasi Zegna — a century-old reforestation project — into a blueprint for global luxury success.

“I will have done my job fully if in 10 years, somebody would say, ‘Who is Zegna? Zegna is the slowest brand in the world,'” says Edoardo Zegna. ”I think it’s the most romantic and luxurious compliment that one can give to us.”

In this episode, Edoardo Zegna joins Jing Daily’s editor-in-chief Enrique Menendez in Dubai to discuss post-IPO realities, radical slowness as an antidote to fashion's quick hit obsession, and maintaing heritage while expanding to global markets.

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