Technologists who work on DTC and retailer.com sites spend a lot of time doing things like building personas, creating customer journey maps and service blueprints, and conducting usability studies. But if you're a brand selling your products on a retailer's platform, you don't need to worry about that, right? After all, you don't control the user experience.... or do you? While it's true that brands don't control the User INTERFACE of retailer eCommerce platforms, their product content, product data, and advertising interacts with it to create a unique User EXPERIENCE and ultimately shapes the path to purchase.
This is an audio rebroadcast of a webinar focused on just that, led by Lauren Livak Gilbert, with guest experts Amanda Wolff, CRO at Jenda, and Bailie Duncan, Lead Product Owner at Jackson Family Wines.
Unpacking the Digital Shelf