Andy Hunter, Founder and CEO of Bookshop.org, discusses his journey creating a revolutionary online book retailer that supports independent bookstores. They talk about empowering independent bookstores, supporting local bookstores with bookshop.org, overcoming challenges, and the future of Bookshop.
Bookshop.org donates over 80% of its profits to independent bookstores, providing a way to support local communities while still enjoying the convenience of online book shopping.
Bookshop.org plans to expand its services to include e-books, allowing readers to support independent bookstores even when purchasing electronic copies, thus challenging the dominance of large online retailers in the e-book market.
Deep dives
Supporting Local Bookstores through Bookshop.org
Bookshop.org is an online book retailer that shares profits with independent bookstores. Founded by Andy Hunter, the platform aims to support local bookstores by donating a percentage of book sales to them. The idea was born out of a desire to counter Amazon's dominance in the industry and provide an alternative for readers who want to support brick-and-mortar bookstores. Bookshop.org has quickly gained traction, with 1,900 independent bookstores associated with the platform, accounting for about 80% of bookstores in the US. By providing an easy-to-use platform and curated book lists, Bookshop.org offers a more personalized and community-focused experience compared to larger online retailers. The platform has been especially vital during the pandemic, helping bookstores generate revenue when physical stores were forced to close. In the future, Bookshop.org plans to expand its services to include e-books, allowing readers to support local bookstores even when purchasing electronic copies.
The Journey of Building Bookshop.org
The creation of Bookshop.org was not without its challenges. Initially, Andy Hunter faced difficulty obtaining funding for his idea of an indie version of Amazon. Despite initial rejections, he persisted in his vision and eventually secured support from the American Bookseller Association. However, raising funds remained challenging, and a lean budget forced them to push forward with the launch sooner than expected. The timing turned out to be fortuitous, as the COVID-19 pandemic accelerated the need for online sales and gave Bookshop.org the opportunity to support struggling bookstores. Despite the hurdles, the website successfully launched, and today it boasts over $27 million raised for independent bookstores. Moving forward, Bookshop.org's goal is to increase market share and provide more support to local bookstores, enabling them to thrive in the online book retail industry.
Expanding Support for Independent Bookstores
Bookshop.org continues to work towards its mission of making a systemic change in the book selling industry. While they have achieved success, with 1% of all online book sales going through their platform, the majority of book sales still occur on Amazon. To further support independent bookstores, Bookshop.org aims to grow their market share by five to ten times. This would allow local bookstores to pay fair wages, provide health insurance for their employees, and create a more level playing field in the industry. Additionally, Bookshop.org plans to launch an e-book feature, which will enable readers to support independent bookstores when purchasing electronic books, addressing a market segment currently dominated by large retailers.
The Joy of Independent Bookstores
Independent bookstores hold a special place in both the hearts of readers and Andy Hunter, the founder of Bookshop.org. These local gems offer unique experiences, personalized recommendations, and a sense of community. Hunter highlights the joy of browsing through stacks of books and stumbling upon unexpected treasures. He also emphasizes the important role bookstores play in fostering a love for reading and the exchange of ideas. Supporting independent bookstores not only ensures their survival but also allows readers to contribute to the cultural fabric of their communities. The passion for books and the desire to preserve the book industry's diversity and vibrancy are at the core of Bookshop.org's mission.
Bookshop.org is an online book retailer that donates more than 80% of its profits to independent bookstores. Launched in 2020, Bookshop.org has already raised more than $27,000,000. In this interview, Andy Hunter, founder and CEO discusses his journey to creating one of the most revolutionary new organizations in the book world. Bookshop has found a way to retain the convenience of online book shopping while also supporting independent bookstores that are the backbones of many local communities.
Andy Hunter is CEO and Founder of Bookshop.org. He also co-created Literary Hub.
Caleb Zakarin is the Assistant Editor of the New Books Network.