Ep 420: Making Financial Planning More Repeatable Without Losing The Customization Where Clients Prioritize What Matters Most with Michelle Underwood Gass
Jan 14, 2025
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Michelle Underwood Gass, the Founding Principal of Paradigm Advisors, discusses her innovative approach to financial planning, blending standardized processes with custom solutions for clients. She details her 5-part planning framework, including unique 'Get to Know You' meetings that uncover client priorities. Michelle explains her use of technology for seamless onboarding and highlights her dual fee structure that caters to high-earning professionals. She shares her journey from hedge fund management to finding fulfillment in building a purpose-driven advisory firm.
Michelle Underwood-Gass developed a five-part planning process that balances standardized client experiences with necessary customization for financial planning success.
The 'Intrinsic Discovery' meeting is crucial for identifying client priorities, facilitating discussions that foster trust and inform tailored financial strategies.
Leveraging technology like eMoney and Hubly, Michelle enhances operational efficiency and client understanding, streamlining the financial planning process effectively.
Deep dives
Structured Meeting Process for New Clients
Michelle Underwood-Gass utilizes a unique five-part planning process designed to help new clients navigate initial challenges when starting their financial journey. This process begins with an engaging 'get-to-know-you' meeting, where life planning exercises are used to identify clients' issues and assess compatibility with Michelle's approach. Following this, during onboarding, clients undergo a tech-enabled 'uncluttering' process that simplifies document collection and organization, significantly reducing client stress. This structured method prioritizes customization while ensuring that each client receives a thorough and tailored planning experience.
Deep Exploration of Client Values
A key component of Michelle's process is the 'intrinsic discovery meeting', focusing on deeply understanding the client's values and life goals. During this 90-minute session, clients respond to the Kinder questions and participate in a 'Goals for Life' exercise, facilitating meaningful conversations about their aspirations and motivations. This approach allows clients to articulate what matters most to them, fostering trust and connection that is essential for effective financial planning. The insights gained here enable Michelle to advocate for clients' goals throughout the financial planning process.
Targeted Recommendation Approach
In the 'discover opportunities' meeting, Michelle emphasizes prioritizing specific planning issues rather than overwhelming clients with all possible recommendations at once. By outlining key financial opportunities and tackling them in a manageable format, clients are able to effectively address what is most important to them amidst their busy lives. This method minimizes decision fatigue and allows clients to focus on actionable steps that align with their goals, creating clarity in their financial strategy. Thus, clients feel empowered to take control of their financial planning journey.
Effective Use of Technology for Planning
Michelle leverages tools such as eMoney's decision center and Hubly to facilitate planning and streamline operations. The decision center visually demonstrates the impact of various planning options, helping clients comprehend complex scenarios and make informed decisions. Additionally, Hubly integrates with Wealthbox to automate workflows, ensuring efficiency across the team for multifaceted projects involving various stakeholders. This technological approach not only enhances the client experience but also increases operational efficiency in managing tasks.
Customized Fee Structure for Diverse Client Needs
To accommodate clients with varying asset levels, Michelle offers a dual-fee structure comprising a flat planning fee alongside an asset under management (AUM) fee. This allows her to provide comprehensive financial planning services to high-earning professionals who may not yet have significant assets. By offering a starting planning fee, Michelle ensures that those in need of guidance can access her services regardless of their current financial situation. This innovative approach fosters long-term relationships with a diverse client base, catering to both young professionals and seasoned investors.
Michelle Underwood Gass is the Founding Principal of Paradigm Advisors, an RIA based out of Dallas that oversees approximately $110 million in assets under management for 80 client households. What’s unique about Michelle is how she developed a structured meeting process to guide new clients through her in-depth planning system, ensuring a standardized experience while retaining the flexibility to customize each client’s financial plan, prioritizing their unique needs and goals.
Listen in as Michelle shares her 5-part planning process, beginning with a “Get to Know You” meeting that incorporates Life Planning exercises to uncover client priorities and ensure a mutual fit, followed by a tech-enabled “Uncluttering” process to streamline document collection and onboarding. She explains how her “Intrinsic Discovery” and “Discovering Opportunities” meetings prioritize key planning areas, avoiding overwhelm for busy working-age clients, while tools like eMoney’s Decision Center and Hubly workflow management software support efficient plan implementation. Michelle also discusses her combined flat planning and AUM-based fee structure that allows her to serve high-earning professionals and hedge fund veterans, and how launching her financial planning business brought her a renewed sense of purpose after stepping away from managing a hedge fund.