Vince Kozar – President of the Phoenix Mercury – talks about how they have no trouble retaining fans who watch a game live or on TV. Whether those fans initially come to see Caitlin Clark, a rival team, or are just skipping channels, once they see what the Mercury have to offer, they stick around.

He also talks about the broader mission of the organization and the work they are doing to increase sports participation among girls.

Listen to the full episode here: https://nvgt.com/podcast?ppplayer=1e977ebc536a4f7840f232ca6e253547&ppepisode=779772e3b0843d82ff3d8ec6893b292f

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Highlight: Vince Kozar - Phoenix Mercury