490 Framework for Growing Your Coaching Practice

In this episode, Brian Miller and Chad Hall unpack one of the most practical frameworks for growing a coaching practice — drawn from Acts 1:8 and the idea of starting in "Jerusalem" (the people who already know, like, and trust you) before moving outward to "Judea," "Samaria," and "the ends of the earth." Through stories, examples, and coaching wisdom, they explore why so many coaches try to start in Samaria — with websites and strangers — instead of the relationships that already surround them. The conversation blends biblical insight with business strategy, helping listeners reframe how they think about client development and confidence building.

Key Highlights

• The "Jerusalem–Judea–Samaria–Ends of the Earth" model provides a spiritual and strategic roadmap for building a coaching practice.

• Many new coaches mistakenly try to market to strangers (Samaria) instead of starting with those who already know and trust them (Jerusalem).

• Confidence grows naturally when you start with low-hanging fruit — people ready and willing to engage — rather than high-hanging, resistant prospects.

• A handful of "champions" in your life want you to succeed and are eager to open doors, but you have to be willing to ask for help.

• Building a network takes time and humility — and knowing where you're starting is essential to making sustainable progress.

Takeaways

• Start in your Jerusalem. Focus first on people who already know, like, and trust you. These are the relationships most ready to bear fruit.

• Ask for help. Don't rob your champions of the blessing of supporting you. They want to help — and connecting you is often their joy.

• Build confidence through success. Each small win strengthens your confidence and credibility, preparing you for larger opportunities.

• Be clear and courageous. Tell people you're getting started and invite them to partner with you — at least one will likely say yes.

• Expand outward intentionally. As your network and experience grow, let your influence move naturally from Jerusalem to Judea to Samaria, rather than leaping ahead.